Random. A database search here, a little Google there, a LinkedIn query or two and pretty soon anyone who fancies himself a recruiter can assemble a list of potential candidates that, upon first glance, looks as though they might be right. But upon closer scrutiny, you’ll quickly discover that the research is flawed. It has failed to include qualified talent from top target companies. In fact, about half of that talent is MIA.
So what does this have to do with recruiting? Everything. Research, real research, is not a name, or a Google search term, or a LinkedIn connection. It not a job board, or a tracking system, or a database full of resumes. Rather, research is the thing by which we harness the power of our Age of Information.