Our Team

Smart Sourcing. Genius Partner.

Expert Researchers

Our team of executive search researchers offers expertise that is unparalleled. Intellerati was founded by an award-winning investigative journalist and is staffed by investigative recruiters. Our recruiting research team consistently uncovers top executive talent other firms miss.

Krista Bradford

Krista Bradford

Founder & Chief Executive Officer

Krista Bradford serves as Founder and Chief Executive Officer of The Good Search, LLC in Westport, Connecticut in the Greater New York City Area. Ms. Bradford also heads the firm’s recruiting research division Intellerati, leading its team of executive search researchers.  Before founding the company in 1999, Ms. Bradford served as a three-time Emmy Award-winning investigative reporter and television journalist. She held positions with WNBC and WWOR in New York as well as with stations in Boston, Denver, Los Angeles, and St. Louis. She is a former national news correspondent for “The Reporters” on the Fox Television Network and a senior correspondent Tribune’s nationally syndicated “Now It Can Be Told” series.

Shortly after leaving television, Ms. Bradford founded the nation’s first investigative executive search and recruiting research practice. She delivers marquis-name executives and technologists to clients that range from the portfolio companies of top-tier venture capital firms to include Fortune 100 clients wherever business collides with the Internet. She studied at Harvard University and Columbia University, ultimately obtaining her BA in Liberal Arts at The New School.

Ms. Bradford lives in Westport, Connecticut with husband Crispin Cioe, a world-class saxophonist, composer, and founder of the band Cracked Ice and their daughter Katharine Cioe. Ms. Bradford still occasionally fights the good fight, serving as a whistleblower in a recent Wall Street Journal expose on Dun & Bradstreet and Dun & Bradstreet Credibility. She also has served as a founding advisor to NewsTrust  a website that helps people find and share good journalism online, so they can make more informed decisions as citizens.

Tracy Cook

Tracy Cook

Data Research Associate

Tracy Cook is a Data Research Associate at The Good Search. In this role, she conducts company and candidate database research and assists in candidate development and qualification. Before joining The Good Search, Ms. Cook was a research fellow at the American Press Institute in Arlington, Virginia. She previously worked for The Dallas Morning News; Investigative Reporters & Editors; The Denver Post; and The Philadelphia Inquirer. Ms. Cook has a master’s degree in data journalism, as well as bachelor’s degrees in journalism and economics from the University of Missouri.

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