Case Study | Senior Executive Diversity Talent Pool
February 14, 2021
by Krista Bradford

Case Study: 

Senior Executive Diversity Talent Pool


Case Study Scenario

In our case study of a Senior Executive Diversity Talent Pool, a global media and entertainment company retained Intellerati to identify and profile top diverse senior-level executives working at competitor companies and at relevant digital and internet companies. The CEO set a strategy to transform the company’s senior leadership team by making it more diverse.


The Challenge

Senior executive teams were overwhelmingly white and male. This gave the impression the Old Boys’ Network was alive and well in the client’s entertainment sector.



Actionable Intelligence

To ensure the inclusion of diverse talent in candidate slates, we identified, profiled, and mapped diverse executive talent of Asian, African-American/Black, Hispanic/Latino, Native American, and Pacific Islander descent. We also identified female executives. Using both primary and secondary information, Intellerati gathered and mapped diverse senior leadership at the Vice President, Senior Vice President, Executive Vice President, and C-level. We targeted the leading media conglomerates, radio companies, television networks, motion picture companies, and digital media companies. 


The Results

We provided our client more than 750 profiles, complete with all available contact information, biographies, and profile photos. Already, the diverse talent pool is being used to ensure a level playing field. The diversity initiative continues to give our client access to the best and brightest candidates for possible recruitment. Moreover, by proactively investing in diversity research, the company has taken steps to demonstrate its commitment to diversity at the senior executive level.



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