The first dumb thing that recruiters do is treat passive candidates like active ones, a stance that mistakenly presumes intense interest, if not desperate need, for the job. However, I would add recruiters who do want to treat passive candidates differently often lack the right tools.
Recruiting research should develop qualitative information about passive candidates early on to reduce the risk of candidate implosion. Quite simply, you must insert a step in your sourcing process to calibrate or pre-reference candidates to determine who’s got sterling reputations and who’s got rusted ones.
Steve Jobs understood better than most executives in our generation that “less is more”. . .The Internet is serving up a near infinite number of job applicants and potential candidates. And compared to the opacity that clouded the recruiting process up until now, that seismic shift represents a tremendous opportunity for talent organizations, if it doesn’t kill them first.