Candidate Mapping is a Best Practice 

Candidate mapping is an executive search best practice.  You identify the heads of teams out of which you want to recruit. You then identify their direct superiors. It is a powerful way to bulletproof talent acquisition.

When you map specific teams at target companies, it makes it easy to spot holes in your research. When you see that you have only 2 executives reporting to the head of a team, chances are there are another 3 or more executives out there waiting to be discovered.

Not Missing Viable Candidates

In other words, candidate mapping and building org charts of target companies help you raise your game. It helps you make sure you that you don’t miss talent that should be included on your list of potential candidates to recruit.

However, despite that benefit, executive recruiting and candidate sourcing teams regularly skip the org charting step and, as a result, regularly fail to discover A-players. That recruiting short cut results in searches that drag on for far too long. In fact, failing to map candidates can cause searches to fail.  Without candidate mapping, you miss candidates who would be perfect for the job, if only those you knew that they were there.

Candidate Mapping beyond LinkedIn

How does candidate mapping or org charting surface talent others miss? Sourcing team who rely exclusively on LinkedIn are limited by LinkedIn’s uneven data. It is only as good as the users who enter the information. It frequently lacks specificity and, in many cases, the information is out-of-date. LinkedIn profiles often show a member is working at a former employer when they now are working at one of your target companies.That lapse is a hole in your sourcing research.

Some Avoid LinkedIn Entirely

In addition, there is still a sizable chuck of people who have not gone social due to concerns about privacy, data security, identity theft, or because they don’t want to appear as though they are looking for a job. The more powerful the executive, often more elusive they become on social networks. For instance, I’ve noticed that powerful Hollywood executives either avoid social networks entirely — cultivating an elite image by making themselves “unlisted” online — or they prefer Facebook to LinkedIn. Networking is easier to do “behind closed doors” with select Facebook friends, much like a back room at a nightclub that admits only VIPs.

Map Talent at Top Target Companies 

When does it make sense to map talent?  It makes sense to map target companies out of which your regularly recruit, and to refresh that candidate sourcing data on a regular basis. Candidate mapping makes sense for senior-level executive searches whenever the aim is to hire the best talent the market has to offer.  

Map Talent When an Executive Search Take Too Long

It also makes sense whenever you have an important search that has hit the wall. Intellerati is regularly called on to rescue ailing search efforts for openings that prior search firms and recruiting teams have struggled without success to fill. Every time we’ve been brought in to help, the client makes it a point to advise us not to look for candidates that live within recruiting distance because they’ve “already seen everybody” over the course of the 9 months or year that they’ve been looking.  However, in every instance, we’ve come back with a robust list of prospective local talent. 

Missing Candidates Are Pretty Easy to Find

While I’d like to say that identifying those missed candidates was hard — we are capable of doing real investigative research — in most cases the candidates were pretty easy to find. However, those individuals were overlooked because prior efforts had not gone to the trouble of mapping relevant teams at all of the target companies.

Map Talent for Due Diligence

Executive maps turn candidate chaos and they lay down serious due diligence. The org charts tell you where the talent is and where it is not. It documents where you’ve been and where you’ve still have left to go.   It is the only way to answer the question , “Do we have everyone?”  For executive search and mission-critical openings, candidate mapping offer a road map to never getting lost.

For everything you want to know about how to obtain org charts on other companies, check out The Definitive Guide to Org Charts.

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